What does Ad Impressions mean?
Ad Impressions (AIs) refer to the number of times a digital advertising medium is displayed. Each delivery of an ad on a website or app is counted as an impression, regardless of whether a user interacts with the ad. They serve as a basic metric for measuring the reach of online advertising.
This term is assigned to Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.