What does Affinity mean?
Measure of how strongly a target group is represented in a medium compared to the general population. It is given as an index value that relates the reach or rating of the target group to the total population. Values above 100 indicate above-average representation, values below 100 indicate below-average representation.
This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.