What does Advisory Commission (BK) mean?
The advisory commission (BK) is a discount granted by media providers to advertising or media agencies because their advisory work involves less effort. Basically it is 5% for online, 10% for radio and 15% for magazines and TV, each of the invoice total without VAT, after deduction of other discounts, but before cash discount. Newer media grant different rates or no BK. This discount is usually passed on to the advertiser.
This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.