What does Infomercial mean?
Broadcast in which an advertising message is in the foreground, but which also contains editorially designed parts that form the framework for the advertising. Infomercials must last at least 90 seconds and be marked with the words infomercial or infomercial throughout their entire duration.
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.