What does Display Ads mean?
Display Ads refers to graphic online advertising in the form of banners, images or animations on websites, apps or social networks. In contrast to pure text ads (e.g. in search engines), display ads use visual design elements to generate attention, increase brand awareness or lead users to interact (click).
This term is assigned to Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.