What does household mean?
A business entity consisting of at least one natural person. The Mediapulse TV data is collected exclusively in private households. Private households are communities of people who live together and form an economic unit, as well as people who live and do business alone. They differ from community households, which include, for example: B. nursing homes, penitentiaries, colleges or barracks.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.