What does IGEM mean?
The Electronic Media Interest Group (IGEM) advocates for the diversity and transparency of electronic media in Switzerland. As an industry association, it deals intensively with digitalization and artificial intelligence (AI) and offers practical events and further training. With its annual Digimonitor study, it provides representative information on the use of electronic media and devices in Switzerland.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.