What does Mediapulse AG mean?
As an independent industry organization, Mediapulse is responsible for collecting data on the use of radio and TV programs as well as online offerings in Switzerland. This data is considered the official currency and is used by broadcasters and program creators, publishers, the advertising industry as well as authorities and research.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.