What does On Air mean?
Refers to the state or time in which a program, report or commercial is broadcast live on a radio or television station. In a broader sense, the term in media planning also includes the entire period in which a campaign is active in the electronic media (the so-called “on-air phase”).
This term is assigned to TV and Audio in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.