What does Screenforce mean?
Screenforce is the initiative of TV marketers in Switzerland, Germany and Austria for television and moving images. The nine partners together represent 95 percent of the TV advertising market in the DACH countries. Screenforce focuses on research, marketing and communication for the TV and moving image genre. In Switzerland, Screenforce is promoted by the TV Advertising Switzerland AG Working Group (AGFS).
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.