What does Dynamic Ad Insertion (DAI) mean?
Dynamic Ad Insertion (DAI) is a technology that inserts digital video ads individually and in real time into a video stream (live or on-demand). The original advert running on linear television is often replaced by a localized or personalized video advert. Through so-called server-side ad insertion (SSAI), content and advertising are brought together seamlessly on the server, which prevents the ad from being blocked by conventional ad blockers.
This term is assigned to Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.