What does F12 NP/LP/LR mean?
The F12 format is a widely used poster format in the outdoor advertising sector and has a significant influence on the poster landscape. It is used in highly frequented locations, including busy streets, arterial routes, train stations and parking lots, and is characterized by high visibility. In addition to the classic version, there are variants such as F12L (illuminated poster) and F12LR (rolling illuminated poster).
This term is assigned to OOH in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.