What does F24 mean?
The F24 format is a large format for outdoor advertising and is only used in highly frequented top locations. These include, in particular, busy traffic axes, central inner-city locations and heavily frequented junctions. Due to its size and placement, the F24 poster offers very high visibility and is particularly suitable for attention-grabbing campaigns with a wide reach.
This term is assigned to OOH in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.