What does F400 LT mean?
The F400 LT format is a very large special area in the 400 format with long-term orientation in the outdoor advertising area. It is used in selected premium locations and is used in particular for eye-catching branding and lead campaigns. The design is typically as an illuminated rotating column.
This term is assigned to OOH in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.