What does Flighting mean?
Flighting describes the phases of a campaign and the timing of the measures. Flighting enables targeted budget stretching over a longer period of time. The advertising pressure and the number of flights are used flexibly in line with the competitive environment. A possible strategy here could be alternating advertising-intensive and advertising-weak phases.
This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.