What does Forecast mean?
A forecast is a systematic forecast of future developments (e.g. sales, reach or costs) that is created based on current data, historical values and market trends. In contrast to the static budget, a forecast is dynamic and is updated regularly. This means that deviations from the original planning can be identified at an early stage and informed control decisions can be made.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
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