What does Individual split mean?
The individual split frame is placed directly before or after the advertising block (analogous to pre- and post-split). The integration takes place with a thematically oriented editorial split screen, which, in contrast to the normal pre/post split, has additional campaign elements integrated (e.g. company logo or product).
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.