What does panel mean?
People or households who are regularly surveyed on one or more topics or whose consumption of certain offers is regularly measured. Mediapulse maintains two panels. The Mediapulse Radio Data comes from a panel of people representative of the population and the Mediapulse TV Data comes from a panel of households representative of the television audience. Panel participants are referred to as “panelists”.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.