What does Publisher mean?
A content provider that makes advertising inventory available on its own channels such as websites, apps, TV channels or radio stations. The publisher is the owner of the reach and provides the editorial environment in which advertising messages are placed. It is the “supply side” in the advertising market and bears journalistic responsibility for its platforms.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.