What does Product placement mean?
The targeted integration of branded products, services or logos into the editorial content of a medium (e.g. TV show, film or video game). The product acts as an authentic prop or part of the action, which means that the brand benefits from the credibility of the environment and bypasses the classic advertising avoidance (zapping/fast-forwarding).
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.