What does Time Use Study (TUS) mean?
The TUS Data is a data set collected by Mediapulse that provides detailed information about the structure of the daily routine of the Swiss resident population. It links the three central dimensions of main activities (e.g. sleeping, work), media activities (e.g. live TV, streaming) and the devices used for them (e.g. smartphone, tablet). The categories recorded within these dimensions can be broken down in terms of their distribution (reach), their temporal scope (duration per person/user) and their temporal distribution over the day or days of the week. The survey, which has been carried out at irregular intervals since 2007, is representative of all people aged 15 and over who live in Swiss private households.
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.