What does Universe mean?
The total number of all people or households to which the measurement results from a sample are extrapolated. Belonging to the universe is determined by defining characteristics (e.g. population of Switzerland aged 15 and over). “Universe” is also available as “Fact” in Mediapulse’s evaluation tools and refers to the number of cases in the population to which an evaluation relates.
This term is assigned to TV, OOH and Audio in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.