What does WEMF mean?
WEMF (based in Zurich) collects data on media usage in Switzerland and Liechtenstein in order to place advertising in newspapers and magazines in a way that is tailored to the target group. Its core tasks include national readership research, the certification of circulation of the Swiss press and the certification of other media types (e.g. DOOH and advertising in public transport). In addition, she creates marketing-relevant studies and statistics for the entire media and advertising sector.
This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.