What does Advertising expenditure in Switzerland mean?
The survey, carried out by WEMF on behalf of the Swiss Advertising Statistics Foundation, provides information on the net amounts that advertising clients have invested in the most important advertising media over the course of a year to distribute their advertising messages (net advertising expenditure). The categories covered include press, television, radio, cinema, outdoor advertising (including DOOH), online and other forms of advertising. The survey is carried out annually according to the same rules, which ensures a high degree of comparability of the data over time.
This term is assigned to TV, OOH, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.