What does TV day mean?
The television day in the Mediapulse TV panel is set to the period from 2:00 a.m. to 2:00 a.m. These 24 hours are assigned to a single date. So the date change doesn't happen at midnight, but at 2 a.m.
This term is assigned to TV in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.