What does Sponsorship mean?
Sponsoring refers to the integration of a brand into a conspicuously placed advertising medium (billboard). The placement takes place directly before and after the broadcast and before/after the interrupter advertising blocks. The brand is identified as a sponsor of the environment and benefits from the image transfer and prominent visibility.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.