What does Sample mean?
Numerically smaller image of a population or universe. Sampling takes place according to a regulated principle, e.g. B. randomly or according to a quota. Mediapulse measures radio, TV and online usage in a sample of people or households. “Sample” is also available as a characteristic value (“fact”) in the evaluation tools and describes the number of cases behind an evaluation.
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.