What does Streaming mean?
The continuous transmission of audio or video data over a network (Internet), where the content can be consumed during transmission. In contrast to downloading, no permanent copy is saved on the device. A distinction is made between live streaming (real-time transmission, e.g. sports or linear TV) and video-on-demand (VOD, time-shifted access).
This term is assigned to TV, Audio and Online in the Goldbach Advertising Glossary.
Editorially reviewed by Goldbach.